مجله رویکردهای نوین در مدیریت ورزشی
پیاپی 34 (پاییز 1400)

The purpose of this study is the effect of communication skills and application of information technology on the organizational attitude of faculty members and physical education guests of Sama schools. The methodology of this study was descriptive and in terms of survey strategy and it was a causal research that was conducted in the field.  The statistical sample of the faculty is equal to the statistical population (60 persons) and 250 invited teachers were selected using cluster sampling and Morgan table. The standard questionnaires of communication were Communication Skills Questionnaire) Barton J. , 2006),  Information Technology Application (Qassemi & Co, 2012), Job Satisfaction (Susan, 2003), and Organizational Commitment (Lina et al., 2007). Reliability of Cronbach's alpha coefficient method for each of the questionnaires were 0.84, 0.73 and / 84, respectively. And was calculated to be 0.88. Factor analysis and structural equations and LISREL software were used to analyze the data. The results show that communication skills have a positive and significant effect on organizational attitude by explaining the mediating role of information technology. The coefficient of significance of communication skills on organizational attitude, communication skills on information technology and information technology on organizational attitude are 5.40 and 92.92, respectively. It was 10 and 8.82 and the average level of communication skills, verbal skills, listening skills, feedback skills, level of information technology application of formal and invited faculty members of Sama schools in the country is not significantly different from the average natural distribution. Also, verbal communication skills, listening and feedback have a positive and significant effect on organizational attitudes by explaining the role of information technology. The overall outcome of the study showed that if communication skills are combined with the benefits of using information technology, it can be increasingly effective in the process of orienting the organizational attitude of members of the organization. Therefore, it is suggested to the managers of the organization to facilitate and accelerate the change of organizational attitude of the members, in addition to holding retraining courses and strengthening communication skills, to create infrastructure related to information technology.

This study was aimed at investigating the relationship between Self-leadership and human capital with the mediating role of strategic human resources management in department of sport sciences of state universities of kerman province. This research is a descriptive-correlational study conducted in the field . The statistical population of this study consisted of all employees and professors sport sciences department of state universities in kerman province (N = 175), of which 120 people were selected as allocation stratified. To collect data, after confirming the validity and reliability, Self-leadership Questionnaires (Abili and mazari ,1393), Human Capital ( naderi ,1390) and adjusted Strategic Management of Human Resources ( Chan and Huang ,2009) were used. Data were analyzed using partial least squares and Sobel tests. The results of the study shows that there is a positive significant correlation between Self-leadership of the department of sport sciences of state universities and human capital; and this Self-leadership through strategic human resources management has positive effect on the enhancement of the human capital. It can be concluded that self-leadership based behaviors provides not only growth human capital, but also facilitate Empowerment of human capital through strategic human resources management

The purpose of this study is to design a model for the development of NAJA championship sports. The research method was mixed (qualitative and quantitative). The statistical population was in the qualitative part of professors and faculty members of sports management, managers and experts of NAJA championship sports and in a small part included managers, coaches and athletes of NAJA sports. Statistical sample in the qualitative part of 10 members of the qualitative community, purposefully and in the quantitative part for each question a questionnaire between 5 to 10 people was needed, 324 people were considered by the available method. The measurement tool of this research was a researcher-made questionnaire developed by NAJA Championship Sports. Exploratory factor analysis was used to reduce the initial questionnaire and to fit the model, structural equation path analysis was used using SPSS software version 20 and PLS version 2. The results of structural equation modeling showed that political, social, economic, educational, environmental, social and technology perspectives are effective in the development of NAJA championship sports. The results of the research can be useful for managers and decision makers in NAJA championship sports to achieve success.

The purpose of this article is to study the competency of sports managers with world-class management in the Iranian sports industry through the calculation of environmental trends in this field. For this purpose, using the environmental scanning approach (Delphi tools, report studies, numerous articles and books in the field of sports industry, world class management, other related sciences and PESTEL analysis) effective trends have been identified and described according to importance. As a result, 89 effective environmental trends are counted and categorized into five main groups (political / legal, economic, social, technological, environmental). In the next step, in order to compare the data obtained from the experts' agreement, factor analysis was used in SPSS 22 software environment. The known trends have a positive and significant effect on the future formation of competencies of sports managers with world-class management. Most trends were identified and prioritized. As a result, in the technological dimension (growth of the hologram industry), in the economic dimension (control of transactions and financial markets with the help of artificial intelligence), in the political / legal dimension (influence of soft power in the international sports environment), in the social dimension (increasing the role of women managers in Sports scene) and in the environmental dimension (growth of green management) were identified as the most important trends and changes. Finally, the effect of the technology dimension with a factor load of 0.881 and an average of 4.36 is of the greatest importance on the competence of sports managers with world-class management in the sports industry. Therefore, recognizing these trends can be a good model for sports managers and policy makers to develop strategic planning.

This study was aimed to investigate the cognitive and social behaviors of fans and the effect of these behaviors on their enthusiasm to attend the stadium. The research method is applied in terms of purpose and terms of type in the category of descriptive-correlational research and is based on structural equation modeling. In this regard, 384 spectators of the sports teams of the top leagues of the team and individual disciplines in Iran based on the size of the unknown community and using Morgan table and randomly selected as a statistical sample. To collect data, 3 standard questionnaires of fan enthusiasm (Yoshida et al., 2014), social behaviors (Trail et al., 2005), and cognitive behaviors (positive emotions, Mazodier et al., 2011; emotion expression, Trail and et al., 2012) were used. Data analysis showed that there is a positive and significant relationship between cognitive behaviors and its components with fan enthusiasm and between social behaviors and fan enthusiasm (P <0.05). Also, it was found that cognitive and social behaviors have the ability to predict the enthusiasm of fans by 0.36 and 0.46, respectively. Finally, the model of structural equations of research variables showed that cognitive and social behaviors affect the enthusiasm of fans to attend the stadium and the research model has a good fit. Finally, according to the results of the research, it can be said that the cognitive and social behaviors of the fans affect their enthusiasm to attend the stadium and cause them to return and re-attend to watch sports matches in the stadium.

The process of sports coach education and development (SCED) is complex and dynamic. The purpose of this investigation was to develop a model for SCED framework. For this purpose, an emergent (emerging) grounded theory approach was used to explore what aspects and factors are important in SCED, and how the education, evaluation and development of sports coaching should be. Themes on SCED were derived by a qualitative study. Data collection was performed through semi-structured and in-depth interviews with experienced experts involved in coach education (N = 18 expert interviewees) who selected by using a purposeful sampling procedure. The transcripts of interviews were read and then coding was done. Synthesizing the main themes led to the development of a model, consisting important aspects of SCED. The most important elements of the model include: recruitment and admission; educational administration; the process of coaches’ development and promotion; long-term coach education; continuous feedback; trained advanced coach; as well as barriers. The model can be used in sports coach education and development and provide roadmaps for future research on sports coaching.

The purpose of this study was to identifying the factors affecting the spatial planning of sports facilities in Tehran Municipality. The qualitative research method was exploratory. The statistical population of the research included the managers of Tehran Municipality, specialists and some university professors in the executive, scientific and research fields in the present research field. The sampling method was purposeful and the research tool was the protocol of interviews with experts until the theoretical saturation continued (15 interviews). In total, 16 factors were identified on the spatial planning of sports venues, which were obtained in the form of 4 main categories. These categories include; Managerial factors are economic factors, cultural and social factors, and physical and infrastructural factors. According to the research findings, it seems that paying attention to the above factors will lead to proper distribution based on the needs and interests of citizens and prevent urban ecological damage.

The purpose of this study is to determine the efficiency of active sports teams in Mazandaran province using the CCR model. From the paradigm perspective, the present study is a meta-proof research, quantitative approach, in terms of applied purpose and technique used in data envelopment analysis. The statistical population of this study included 30 active sports delegations in Mazandaran province.
The instrument used was a value-added questionnaire in the form of a fuzzy method. The content and face validity of the questionnaire was confirmed by the focus group of the research, including supervisors and consultants and two experts in the field of sports management in the form of CVR and CVI forms. Finally, experts including 30 heads of sports delegations of Mazandaran province, international coaches of the province and sports champions of the country commented on the importance of each of the input and output indicators.
The results of the performance of active sports teams based on the CCR model in 1394-98 showed that the sports teams of skating, basketball, taekwondo, table tennis, archery, cycling, chess and swimming, football, sailing Karate, liver, wrestling, lifeguard, handball, volleyball, martial arts and showmanship were all required. The results of the sensitivity analysis of inputs and outputs in the CCR model, respectively, budget and championship sports, respectively, have played a greater role in determining the efficiency of delegations. The results of correlation test showed that there was a significant relationship between the mean of inputs and outputs with the mean of staff efficiency.

The aim of study was to explaining the moderating effect of emotions on the relationship between perceived service quality and customers behavioral intentions of sport clubs. Study population were consists all customers of clubs with license of Guilan province sport and youth office in city of Rasht. Sample selection used multi-stage cluster sampling method that size according to Morgan table at least 384 people and according with these to 440 questionnaires were distributed among customers in clubs was available that 416 questionnaires were collected. Research tools included questionnaires Perceived Quality of Service Alexandris and Palialia (1999), emotions Izardchr('39')s (1997) and Behavioral Intention’s Zithamel et al (1996). The face and content validity of questionnaire was confirmed by 8 sports management professors. Construct validity (convergent validity), Reliability (Cronbachchr('39')s alpha and combined reliability) and Hypotheses were by structural modeling in SMARTPLS software. Results showed no significant relationships "perceived service quality" and "emotions" on behavioral intentions, but "emotions" on relationship between perceived service quality and behavioral intentions sport club customers had a moderating effect (β=0.159) at the significant level of 0/05 indicated. As a result, if sports club managers can manage customerchr('39')s emotions can influence relationship between perceived service quality and customerschr('39') behavioral intentions.

This study aims to investigate the effect of sharing sports products in cyberspace on consumer purchasing control. This research has been done in a quantitative way and with field collection. The research population of this study includes all physical education students of Ahvaz universities (N = 1998). The research sample is selected based on the category and its amount is selected based on the research sampling method of structural equation model (n = 474). The research tool is a standard questionnaire that has been localized by the professors of the Department of Physical Education and the Department of Marketing. In addition to content validity, convergent validity was calculated and its value was acceptable. And the combined reliability was calculated and all factor load coefficients are acceptable (0.4). The analysis of the models in this research is based on the structural equation modeling method with the partial least squares approach (PLS-SEM) in two main stages: “Study of model fit” and then “Testing research hypotheses”. Finally, the final research model is based on UCINET6 software, which is dedicated to modeling social networks. The results show that product sharing in social networks affects the intention to buy, brand value, participation and behavioral aspects of the audience. Also type of sport products influences purchase intention and technical and social factors influence on purchase intention in amateur and amateur environments

The purpose of this study was to Develop a model of fan engagement in brand value co creation of the Premier Football League.

The statistical population of this study were fans of the Iranian Football Premier League in Kermanshah and Sanandaj. The sample size was determined by structural equation sampling method and 420 correct questionnaires were used. A researcher-made questionnaire was used to achieve the research objectives. The formal validity and content of the questionnaire were confirmed by factor analysis in the opinion of sports management experts and the validity of its structure. Its reliability was 0.96 with Cronbach's alpha. Statistical correlation coefficients and confirmatory factor analysis were used to analyze the data with the help of two software, SPSS 21 and Amos.

Findings showed that eight factors including social identity, collective interests, financial, learning, individual, technical services, brand identity and organizational brand identity influenced the motivations of fan participation in developing the brand value of the Premier Football League.

Paying attention to the motivations of the fans in developing the brand value helps the league organization to be more profitable and to have a strong brand.